The Hidden Costs of Relying Solely on Word of Mouth in the Age of Social Media
As a small business owner, it’s easy to lean into the age-old adage: “Word of mouth is the best form of advertising.” While personal recommendations and referrals have their merits, they can’t be the sole pillar supporting a business’s growth, especially in today’s digital era. The reliance on traditional word-of-mouth marketing could mean missing out […]
